Episode 217: Family Value at Risk + The Secret Financial Lives of Teenagers
Doubleheader: (1) Family Value at Risk and (2) The Secret Financial Lives of Teenagers
According to JR Gondek and Vanessa Martinez, when we hear the word “wealth,” many of us think about money. But wealth is about so much more than that. All of the aspects of our lives that matter most to us―our family, our legacy, our community, the causes we care deeply about―contribute to our wealth and the richness of our life.
According to JR Gondek and Vanessa Martinez, When we hear the word “wealth,” many of us think about money. But wealth is about so much more than that. All of the aspects of our lives that matter most to us―our family, our legacy, our community, the causes we care deeply about―contribute to our wealth and the richness of our life. Together, they compose our family value. If we are only managing our family’s money, however, our family value is at risk.
Current financial advice often focuses on returns and rarely puts those returns into the context of the unique goals, family history, and legacy that a person or multiple generations of a family are trying to achieve.
This key concept is at the basis JR Gondeck and Vanessa Martinez’s recent book: Family Value At Risk: Inclusive Communication To Pass On Your Family’s Wealth And Legacy. Rooted in the knowledge that there is way more to wealth beyond one’s ROI, JR and Vanessa work with families to ensure their financial plans reflect and protect their family value.
Furthermore, their strategy is not only holistic; it’s also inclusive. They prioritize the perspectives and needs of all family members, including matriarchs―individuals who are often overlooked by more traditional advisors. As a result, they are able to help families maintain their overall wealth―and their value―for generations to come.
JR Gondeck grew up in rural Wisconsin, he attended Marquette University where he received his Bachelor of Science degree in Finance. He later obtained his MBA from Northwestern University's Kellogg School of Management. As Partner and Managing Director with The Lerner Group, JR works with families to promote intentional communication and drive collaboration between all generations.
Vanessa Martinez was born and raised in Chicago. Shortly after graduating high school, Vanessa moved to Guatemala to complete her undergrad. Upon returning to Chicago, Vanessa completed her MBA from North Park University. As a Partner and Managing Director, of The Lerner Group, Vanessa's primary focus is guiding families through all aspects of their wealth.
Then in part two of our doubleheader we bring you a live conversation via Fireside Chat about the secret financial lives of teenagers with Cameron G, my son. We discuss allowance, work, investing and much more.
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