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Jenny Schmitt, PhD | BrandLab's avatar

I agree that money can't resolve every insecurity, but I'd push back slightly on the idea that it can't buy safety or freedom. It absolutely can, within limits. Having enough capital to leave a damaging job, survive a financial setback or choose how you spend your time represents a very real change in someone's circumstances. Where I think your argument becomes particularly interesting is the inability to define "enough." I've been examining the economics of financial independence and small business ownership through BrandLab, and I keep coming back to the same question: what exactly are we trying to buy with our money? If we can't describe the life we're funding, no amount on a balance sheet will tell us when we've arrived. Do you think people avoid defining enough because they're afraid of discovering they already have it?

Daniel Hall's avatar

Your grandmother stashing cash around the apartment despite having real wealth — that image explains more about money behavior than a shelf of finance books. You're right that we're usually trying to answer an emotional question with math. I write for a lot of 45-to-65-year-olds, and the ones who've "hit their number" almost never feel done; the goalpost just moves. Naming that out loud is a service.

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